Bad Guys 2

Creative I Social

Studio City PXL was thrilled to team up with DreamWorks Animation on a series of social pieces for their new film, “The Bad Guys 2”.

For the Super Theme Song, we wrote and produced an original musical ode to The Bad Guys, brought to life by the wildly talented Craig Robinson. What started as a few cheeky lyrics evolved into a full-blown song and music video that became one of the film’s top-performing promotions.

We gave Red Flag, Green Flag a creative twist: no flags here. We used rugs to represent the cast’s choices, sparking lively debates and hilarious attempts to recruit teammates to their side. The result? Playful, unscripted chemistry that made fans fall in love with the cast all over again.

In our two Trivia Challenges, things got competitive fast. With a fuzzy guinea pig as the buzzer, the cast raced to answer tough questions, trading taunts, laughs, and helping hands. In these pieces their real-life friendship shines through, giving audiences a taste of just how fun this movie—and this cast—really is.

We were honored to work with so many funny people and give them the set ups and environment to laugh, play and be themselves. 

CLIENT

DreamWorks Animation

SERVICES

Concept

Creative Writing

Game Production

Songwriting

Music Production

Graphic Design

Content Creation

Editing and Post